JOB PURPOSE: 


1) Develop, optimize and implement country-wide marketing strategy, plan and mix for company products 

2) Collaborate with local marketing and sales on strategy / tactics for product 

3) Liaise company Western counterparts marketing team and domestic distribution partners


KEY ACCOUNTABILITIES: 


Product portfolio 


Develop strategies for the products, set objectives and propose budget 

Long Range Plan (LRP) (5years); 

Marketing Plan (Annual); 

Production Plan Reporting (Annual with monthly update) 

Implement, Monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales objectives 

KOL development and management 

Set-up the Sales force training of product 

Responsibility of A&P 


Management / co-ordination 


Develop and implement marketing plans and take actions accordingly; 

Gain understanding and endorsement of marketing plan from company Western and domestic licensors or partners; 

Manage the budget within agreed limits; 

Involve medical marketing, marketing research, sales, regulatory affairs, manufacturing and external agencies in the development of products strategies and implementation; 

Make sure the sales forces reps get optimal product and environment knowledge. 

Collaborate with local marketing and sales

 

Market Intelligence 


Lead and coordinate in-depth local market research and maintain up-to-date competitive and health care environment knowledge; 

Keep abreast key opinion leaders’ practice trend and thoughts; 

Planning and implementation of marketing strategy for the respective products 


JOB-HOLDER ENTRY REQUIREMENTS: 

Education: 


Minimum bachelor degree 

Major in medical or related medicine science 

Experience & knowledge: 

At least 3-5 years experience in the pharmaceutical industry 

MBA or other business field 

Fluent in English


Contact Email:xchen@canbridgepharma.com






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